This is what I do
When designing responsive websites, Mac or iOS applications I focus on usability and user experience.
Using design thinking methods, I create user stories to find the most important features & potential problems to solve.Portfolio
Designing magazines and other print products I pay special attention to typographical details.
Readability and well structured information are my main focus in editorial design.Portfolio
Turning complex information & numbers into easy-to-understand visuals is the magic of information graphics.
If you need to explain a product or a complex workflow, an infographic is just the right thing.Portfolio
Todays brands need to compete mostly in digital media & advertising, a modern branding strategy accounts for that. A brand's corporate identity must be easy to remember and able to compete in the digital world.Portfolio