Branding for a modern airline which differentiates itself by speed instead of entering the endless pricing battle.
It took about 100 different variations of 6 names to find the one that was just right, a reduced Logotype that is bend to the right to give a feeling of movement and a rough resemblence of the shape of an airplane.
The logo did not only have to be trustworthy, but needed to fit with the target audience of mainly traveling business people.
The swift corporate identity focusing on the corporate values comfort, trust and speed. The primary color yellow visualises speed and is mainly used in communication and marketing, while the dark green stands for comfort and calmness and is mainly used inside the airplanes & lounge areas.